Should Small Businesses Implement TikTok Advertising into their 2022 Marketing Strategy?

TikTok Advertising

TikTok gives advertisers and small businesses a fair playing field when it comes to reach and engagement. Due to the viral nature of the algorithm, TikTok accounts with zero followers may acquire millions of views on a new video, unlike social media sites like Instagram or YouTube. Engagement will follow as long as the material appeals to the audience.

TikTok’s followers engage with the app at a higher rate than other social media platforms (Influencer Marketing Hub, 2019), so marketers may generate big buzz with a well-thought-out campaign including content that appeals to the app’s target demographic.

TikTok advertising is a great fit if your business sells to younger audiences, particularly ladies, as almost half of TikTok users (43%) are between the ages of 18 and 24. Women in that age group account for roughly a quarter of TikTok’s advertising viewership (24.7 per cent).

In addition, if you’re trying to reach a global audience, TikTok advertising is a great way to go. While companies with a diverse audience may find it helpful to attempt a short TikTok campaign, TikTok advertising is most effective for brands wanting to establish an audience presence in the US, Asia and the Middle East as these countries have the highest number of users.

Why is Tiktok a Leading Mobile App? 

The first thing to remember is that TikTokisn’t going anywhere anytime soon. TikTok has become so popular that it has prompted other social media sites to change their attention to videos to stay up with it.

Much of TikTok’s popularity is due to the rapid growth the app received during the beginning of the Covid-19 Pandemic, as many first-time users downloaded the app as a form of person-to-person entertainment while in lockdowns.

One of the most appealing features of TikTok is its short-video form which is ideal for time-poor users and for GenX’s who have short attention spans, as TikTok’s videos are brief, entertaining and up to date.

Finally, TikTok’s algorithm is primarily the key to this app’s success, far superior to other social media sites. For example, the”For You” page displays a random selection of videos from other users on the app. This technique keeps the app’s extremely addictive nature alive by providing an infinite stream of fresh content to consume.

The “For You” feed is useful since it displays information from folks you would not typically follow. This may be another reason why TikTok is so popular. TikTok also incorporates the conventional elements of a social network, such as direct messages and the ability to “like” videos.

What DoesTiktok Have in Store for 2022?

Despite increasing competition from competitor platforms, as well as regulatory concerns and even prohibitions in some places, TikTok continues to grow. And, according to the most recent App Annie data, the app’s growth isn’t going to slow down anytime soon.

TikTok is expected to reach 1.5 billion users in the next twelve months, according to App Annie’s 2022 Mobile Forecast study, as its cultural influence continues to extend throughout the world.

In 2020 and 2021, TikTok provided various helpful business tools, including business profiles, advertisements, and a creative marketplace. So, we expect TikTok advertising to grow exponentially in 2022 and for the app’s creators to introduce more ways to monetise creators and more tools to help advertisers spend more budget.

What Can Brands Do with TikTok in 2022?

In terms of being a marketing channel, TikTok does not have any place for traditional display advertisements and is not even competing with other social media sites. However, many firms are now seeing the potential of TikTok as a marketing tool due to its rapid expansion and increased popularity.

Some businesses have used TikTok challenges and contests to encourage users to create brand-related content. Brands are also using hashtags to promote their TikTok marketing initiatives, similar to how they do on other social media platforms.

Collaboration with TikTok celebrities to generate brand-specific promotional material is another way marketers may leverage TikTok. This will be comparable to any other influencer partnership, but it will be in the form of a 15-second TikTok video.

Since the site is focused on social sharing and entertaining videos, it’s an excellent fit for many small companies looking to reach out to a younger demographic. Using original video content can help you stand out among the crowd and offer potential consumers a reason to follow you.

What Types of Ads Does TikTokOffer?

TikTok has lately added the ability to advertise on the platform, and there are five distinct ad types available right now:

  • In-feed ads – TikTok’s standard ad format for video is a 15-second spot that plays inside the user’s feed.
  • Brand takeover –advertisements that appear first before all other content in the user’s feed, and they can come in still images, GIFs, or videos.
  • Top viewed ads –are 9-15 seconds long, and these videos can be scrolled past.
  • Hashtag challenges – brands can track the success of their Hashtag Challenge with banner views and clicks, number of user-generated videos, number of users using your brand’s music.
  • Branded effects – for up to ten days, a TikTok user may use a business’s branded filter which advertises their product or brand on the app.

TikTok is Just the Type of Social Media Marketing You Need to Attract New Consumers and Boost Income!

Most small businesses struggle to expand their social media presence in-house because creating high-quality content on a daily basis takes a lot of time and resources. Fortunately, when working with a content marketing agency, creating social media content does not require a large investment. Instead, you may reach new clients without breaking the bank if you work with a trustworthy firm.

If you’re searching for a low-cost social media marketing option that can help your small business stand out in today’s crowded market, TikTok Marketing is the platform for you!  With a team of experienced marketers, they can quickly build personalised campaigns that meet your goals and budget to generate explosive results.

So, what are you waiting for? Contact a skilled digital marketing agency now to learn how to implement TikTok Marketing into your social media plan for 2022!


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