For all businesses within the consumer-packaged-goods (CPG) industry, printing services may be the most effective sales and marketing strategies. A well-designed printed marketing form will entice consumers to look for new product experiences.
Besides these days, with so much competition in the marketplace, giant CPG firms no longer dominate the retail shelves, as hundreds of new companies are launching every day, generating a frantic scramble to stand out on supermarket shelves.
Given the circumstances, all small businesses require a competitive advantage, which is why we prepared this guide to assist you in the top three types of printing services you should invest in for effective marketing in 2022.
Attract Attention in Store with Point-of-Sale Displays
Despite the growing popularity of internet shopping, about 85 per cent of all consumers still shop in a physical store, meaning point of sale (POS) displays will continue to be an essential element in efficiently selling your items in-store.
POS displays are a sort of physical sales promotion that exhibit products near, next to, or in a transactional purchase area. The goal of point-of-sale is to draw customers’ attention to the brand and persuade them to act quickly to buy your items.
POS displays exist in addition to traditional aisle shelves to provide extra facings and exposure for a product. When used to promote convenience items, point of sale displays are most successful.
In the retail industry, using large pop-up POS displays may be a very effective high-impact marketing tactic, generating a memorable experience and a sense of excitement for a consumer. This is accomplished not with excellent design and creativity but also through high-quality manufacturing and graphics of a POS display.
A reputable printing services company will use trending consumer purchasing decisions and brand awareness drivers to create POS displays that appeal to specific target demographics and help companies sell more products.
Several variables are taken into account for producing engaging point-of-sale displays, such as structure, materials, and procedures, to preserve the product, display an aesthetic product image on-shelf, and be quick to move, set up, and install. POS designs may use various materials, ensuring world-class promotional displays for a business’s products.
Reach New Clients with Brochure Printing
Again, even in today’s digitally-driven marketing world, printed advertising materials often sound like an old-fashioned burden. However, despite this increasing popularity, brochures in print marketing play an important role in a company’s successful marketing plan. In fact, direct mail has the 3rd highest ROI of all marketing tactics, behind email and social media.
Brochure printing allows your business ethos, brand, products, and services to be delivered directly to your consumers in a fun and creative way. Physical marketing makes your audience believe that you are willing to go beyond the basics of digital marketing and invest in your company’s marketing beyond digital – which isn’t anything fancy these days.
A reputable printing services company will also offer design services to clients. So, you can create original artworks to match your brand’s personality – you can play around with varnishes, textures, folds, etc., to engage and attach customers.
Probably the best advantage of brochure printing is distribution versatility! Printed brochures can be distributed through multiple channels, including direct mail, newspapers, malls, exhibitions, inside online shopping orders displayed in reception areas, and brochures can also be made digital. You can reach less digital-oriented customers through print and redirect them to your website.
Finally, the cost of brochure printing is determined by the resources you require, but most printing firms will give you a discounted bulk cost if you order your brochures in quantity. As a result, brochure printing is a reasonably affordable type of marketing compared to the cost per sheet.
Ensure Brand Quality with Custom Product Packaging
Now, more than ever before, the marketplace is oversaturated, so every business should strive to connect with its consumers on a personal level. As shoppers are constantly looking for the highest level of product reliability and will quickly change their buying behaviours if there is no excitement.
A business simply cannot be successful in today’s environment if they are not building brand recognition. One of the best methods for explosive brand awareness results is through customised and personalised product packaging.
Custom product packaging is the best way to persuade clients that your company is going above and beyond to make their products stand out exceptionally on marketplace shelves!
According to recent research, 98 per cent of marketers feel that customisation is a proven strategy for strengthening client connections. In addition, 70% of marketers feel that personalisation has the potential to have a significant influence on a company’s capacity to provide superior customer experiences.
For business owners, bespoke packaging is now easier than ever to design with a reputable printing services company that tailor product packaging specifically to your company needs, targeting specific demographics and industry trends.
Are Printing Services Worth It?
If you want to keep ahead of your rivals, you must guarantee that your clients have a positive experience in all you do. You should also be aware that printing services play a critical part in increasing your clients’ experience.
Your product should create the idea that it is the best available on the market, and product quality isn’t the only metric to make your product market-competitive…
So, if you want your potential clients to choose your product among the many possibilities available on the same shelf at a retail store, you’ll need to focus on some out of the box printing services like the ones mentioned on this list!
Do you require something unique for your company? Custom printing is much less complex than it appears. Printing companies can customise marketing materials to your product’s specific sizes and physical requirements by adding unique branding components such as logos, photos, or text.
Custom printing will benefit the consumer, the product, and your business by enhancing, protecting, and advertising your product in the most effective way possible.
Reach out to a reputable printing services company today to start creating your business’s premium point of sale displays, deluxe brochure printing and unique custom product packaging.